about
FOUNDED BY CLAIRE PINCKNEY IN 2019, OFFERING A BESPOKE DESIGN SERVICE TO THE SELECT FEW, IT'S IN THE EDIT HAS SINCE GROWN INTO A GLOBAL FULL-CIRCLE DESIGN & TREND AGENCY.
With over 25 years experience in the fashion industry, Claire’s design career spans multiple product categories and varying business models. Her exceptional ability to spot incoming trends and scale them into lucrative products and business franchises has landed her prestigious leadership roles at some of the worlds most well known brands including Jigsaw, Guess, Dorothy Perkins & La Senza. Claire’s extensive experience in design and trend research led her to realize her life’s purpose is to share these insights with the world, and as such founded It’s in the Edit with the philosophy…
“Gaining knowledge is the first step to wisdom. Sharing it, is the first step to humanity.” - Unknown
With a loyal, and growing following of active subscribers It’s in the Edit has become a leading, and fiscally accessible authority on future design and the go-to resource for the latest trend news. From our head office in Los Angeles, CA. we compile up to the minute and instantly downloadable reports covering all aspects of design - from concept & colour evolution to must-haves by category, in-depth catwalk analysis, global retail analysis and beyond. We work with a wide array of clients across the globe ranging from start-ups, to established manufacturers and retailers across multiple categories including women’s and girls fashion (Matilda Jane Girls, Sundance, Walmart & La Senza), luxury stationary and leather brands (Levenger) and Interior Design companies.
I have known the founder of It’s in the Edit, Claire Pinckney, for a number of years. I deeply respect Claire’s extraordinary creative vision and strong business acumen. So when we needed to quickly re-energize our business and bring a fresh vision to the product, I called on It’s in the Edit. There are many services that can provide endless streams of trends and colors but what sets It’s in the Edit apart is their willingness to gain a deep understanding of your brand and focus the work on what is most relevant to your business and your customer.
On a recent project it was no surprise that Claire once again over-delivered with an exceptional overview of color, trend and silhouette and then presented concepts with a focused lens and filter for our brand. Her vision is always concise and most importantly- executable!
Not only do I highly recommend It’s in the Edit, without question I will continue to use them as an adjunct resource in my business.
What sets It’s in the Edit apart is their willingness to gain a deep understanding of your brand and focus the work on what is most relevant to your business and your customer
Donna Colaco
CEO & Executive Chairwoman
Matilda Jane Clothing
Claire posses many qualities as a leader, peer, designer and mentor. She has the ability to see the big picture, understanding the business side as well as the creative side to develop and drive a creative vision. One of Claire’s biggest talents is being able to commercialize the trends in the marketplace that excite the consumer while still
protecting key driving initiatives and strategies.
One of Claire’s biggest talents is being able to commercialize the trends in the marketplace that excite the consumer while still protecting key driving initiatives and strategies
Tricia Chapman Shumavon
Global Vice President of Women’s apparel, Addidas
Recently, It’s in the Edit was instrumental in helping the team at Levenger identify both print and color inspiration. They turned the work quickly and it was spot on as well as meticulous. Claire is a remarkable talent with an incredible eye for trend and design as well as the ability to understand what is truly next and relevant across multiple categories. If you have the opportunity to work with It’s in the Edit, don't miss it.
Claire is a remarkable talent with an incredible eye for trend and design as well as the ability to understand what is truly next and relevant across multiple categories
Margaret Moraskie
CEO Levenger Company
Claire’s passion and creativity is infectious.
Not only does she excel in Design and bringing product to life, she also has the unique ability
to flex her skill set into the operational side
of the business.
She also has the unique
ability to flex her skill set
into the operational side of
the business
Audrey Hammond
International Business Development Manager
Claire possesses the rare ability to think both strategically and creatively. She is analytical in her approach and creates a disciplined environment to work efficiently and without waste of resources. On the artistic side she is creative and inspiring. Working sessions with her reminded me of why I love being a designer! Working collaboratively with Claire, she would always push the product to a better place. She has an innate sense for identifying trends, and knows when and how to add newness. Claire moves businesses forward in a broad thinking and intentional manner, whilst bringing a spark
and an energy to her work that motivates others. She is professional yet always allows her warm and vibrant personality shine through.
On the artistic side she is creative and inspiring. Working sessions with her reminded me of why I love being a designer!
Ruth Ann Stanley
Executive Vice President, Depeche Mode
Claire is a dynamic forward thinking creative leader with excellence in trend research,
product innovation, team, brand and process development. Possessing strong business
acumen and ability to direct modern, fashionable yet commercial, apparel assortments/
collections with honed experience in styling and marketing presentations.
Claire is a dynamic forward thinking creative leader
with excellence in trend research, product innovation, team, brand and process development